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ADVANCED
COMMUNICATION AND LEADERSHIP PROGRAM
THE
PROFESSIONAL SPEAKER
These
advanced manuals are designed around four principles: The projects
increase in difficulty within each manual, beginning with an overview of
the subject and then becoming more specialized as your progress.
Each
project incorporates what you have learned from the preceding ones, and
it is assumed you will use these techniques whether or not they are
specially referred to.
The
project supply more information than you need to complete each
particular assignment.
This will
give you idea-starters for future talks. Remember, it is the speech
preparation and delivery that teach you, not just reading the project in
the manual.
Be Sure To…Read each project at
least twice for full understanding. Make your own notes in the margin as
you read. Underline key passages. Repeat projects as necessary until you
are satisfied with your mastery of a subject.
Ask for an evaluation discussion
or panel whenever you wish, especially if few of your club members have
completed the basic manual
Credit up to one speech per
manual given outside a Toastmasters evaluator club if :
(1) your Vice President
Education agrees in advance, (2) a Toastmasters evaluator is present and
completes the written project evaluation;
(3) you
meet all project or objectives. Have your Vice President Education sign
the Record of
Assignments in this manual after you complete each project. Apply for
the Able Toastmaster,
Able
Toastmaster Bronze or Able Toastmaster Silver recognition when you have
completed the appropriate manuals and meet the other requirements listed
in the back of the professional speaker manual.
THE
PROFESSIONAL SPEAKER
Record
assignments for the professional speaker are 5 assignments.
1 The Keynote address,
Objectives are: Identify the basic differences between keynote speeches
and other kinds of speeches.
/ Learn how to evaluate
audience feeling and establish emotional rapport. / Learn and use the
professional techniques necessary for a successful keynote presentation.
/ Develop a speech style and delivery that effectively inspires and
moves the audience to adopt your views as a collective reaffirmation of
its own. / TIME: Fifteen to twenty minutes- longer if club program
allows.
2 Speaking to Entertain,
Objectives are: Entertain the audience through the use of humor drawn
from personal experience.
And from other material that you
have personalized.
/ Deliver
the speech in a way that makes the humor effective. / Establish personal
rapport with your audience for maximum impact.
/ TIME:
Fifteen to twenty minutes- longer if club program allows.
3 Sales
Training Speech, Objectives are: Tell a sales audience how to sell a
product by using a planned presentation./ Inform a sales training
audience about the human experience of the buyer-seller relationship./
Use entertaining stories and dynamic examples of sales situations./
Inspire salespeople to want to succeed in selling./ TIME: Fifteen to
twenty minutes-longer if club program allows.
4 The
Professional Seminar, Objectives are: Plan and present a seminar with
specific learning objectives.
/ Relate
to the audience by using a seminar presentation style. / Use seminar
presentation techniques to promote group participation, learning and
personal growth. / TIME: Twenty to forty minutes.
5 The Motivational Speech,
Objectives: Understand the concept and nature of motivational speaking.
/ Apply a
four-step motivational method with the purpose of persuading and
inspiring. / Deliver a motivational speech to persuade an audience to
emotionally commit to an action.
/ TIME:
Fifteen to twenty minutes- longer if club allow
